A recent study shows that health is among the top concerns of Filipinos, next to work-life balance and job security. Being healthy means being able to spend more time with family and enjoy activities with friends. It is a sad reality though that for most people, health management here in the Philippines is expensive. This leads to rampant self medication, non-compliance to treatment, and medical consultation only when symptoms of ailments are already unbearable.
In recent years, generic medicines which are priced cheaper than the leading brands have been presented as a solution to this concern. However, people are not yet comfortable in switching to generic drugs because of some bad reputation in the past related to questionable efficacy and poor quality. To overcome these challenges, Watsons exerted utmost effort to look for the right pharmaceutical partners and bring together quality generic medicines in the market. This is consistent with its mission of inspiring people to live beautifully and healthily and its aim to provide added value to its shoppers in managing their health.
The first step is educating the consumers about generic drugs. Can we really trust all generic products? Watsons narrowed down 3 simple criteria as a standard:
- Manufactured by a trusted pharmaceutical company
- FDA approved
- Sold by a reputable pharmacy retailer
Watsons, being Asia’s No. 1 pharmacy brand* only carries generic medicines that satisfy the stated criteria above. Now, Watsons launches the Buy Generics and Save advocacy that will ensure consumers are educated to know the difference between trusted and questionable generics. Part of this campaign is making it easier for customers to look for the generic counterpart of their branded medications. Starting June, Watsons will bring together all its generic offers in a special, highly visible Buy Generics counter inside the pharmacy. The new health section will carry the Watsons Compliance Packs (for chronic and acute diseases), Watsons Health Packs (for common ailments like headache, stomach ace, allergy, etc) and a wide range of generic products only from trusted manufacturers like Unilab, Ritemed, Pharex and others. This will provide more options to customers on top of the branded products available.
Watsons Personal Care Stores (Phils.) Inc. is part of the Health and Beauty Store chain of A.S Watson, the largest health and beauty retailer in the world. For more information, visit their website, Watson Philippines.