The Fort was the scene of the recently concluded Benzac Bar Tour, which made the rounds at Jill’s, Amber UltraLounge and Craft Pub and Grill. There to make the bar hopping a memorable experience were the Benzac dancers, Galderma brand manager Christine Yap-Legaspi and YouTube sensation Jem Mark aka jemdahunk.
The bar tour aimed to provide bar-goers with an entertaining experience while informing them of the multiple merits of Benzac® AC Gel and Wash as a treatment for adolescent acne. The Benzac dancers put the groove in groovy and the bump in goosebump as they made their merry way from bar to bar. Participants of the impromptu game of “give me your coolest pick up line” were given Benzac products while others got a Cetaphil whistle lanyard to hoot their way through the evening.
A welcome addition to the procession was Jemdahunk, whose hilarious three-part “How to Dance in the Club” video went viral two months ago, and is currently close to hitting a total of 4,000,000 hits on YouTube. In his YouTube page description, Jemdahunk styles himself as “just a regular guy who enjoys making short films to make people laugh and make life more enjoyable!” He definitely hit the mark there!
The presence of the YouTube wonder made a definite hit with the crowd, many of whom had laughed as they recognized the archetypal dance personalities he mimicked in his popular videos, such as “The Virgin,” “The Party Pooper,” “The Problematic,” and others much funnier but not so general patronage personas. Jemdahunk is a Filipino who studied in the US but decided to work in Dubai. When asked what prompted him to upload his videos, he said, “I was so bored and I just wanted to have a hobby.” And so a YouTube star is born!
Boredom and acne are the primary problems of teenagers today, which is why Galderma Philippines, the home of Benzac AC, dreamed up the Benzac Bar Tour to address both concerns with one blow. Aside from the entertainment, young bar-goers got a chance to learn more about Benzac® AC Gel and Wash, which are therapeutic, water-based benzoyl peroxide treatments especially formulated for women with adult acne and teens with adolescent acne.
“Teenagers with acne who have extremely dry or sensitive skin are good candidates for treating with Benzac® AC Gel,” stated Ms. Legaspi. “We chose Saturday for the bar tour because we knew that there would be a lot of teenagers here who would benefit from Benzac.”
Benzac® AC incorporates acrylates copolymer (AC) technology to deliver moisturizing glycerin to dry, sensitive skin and absorb excess facial sebum that leads to blackhead formation. Micronized benzoyl peroxide assures a smooth-textured, consistent formulation. Benzac® AC Wash cleans and moisturizes while it treats acne and at the same time prepares the skin for more active acne treatment with the Benzac AC Gel.
“Night spots where young people gather is a fun way to spend Saturday night, but it’s also a petri dish for bacteria,” Mr. Legaspi pointed out. “Benzac AC has been proven to kill 94% of harmful bacteria on the skin, so what better way to protect your skin while on a night out with the gang?”
There was no doubt that the tour was a huge success. The Benzac Bar Tour was a fun, innovative way to educate young people about proper facial care and acne treatment. In the end, it all boils down to the essentials: having a good time and acne-free skin!
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